The Bard College at Simon’s Rock website functioned as the primary marketing tool for recruitment and other institutional goals. My team oversaw the entire website. Achieved WCAG AA accessibility standards. Development and editing of content and creative. Training of cross-campus contributors. Optimized for search engine marketing and digital advertising, customized landing pages. Preserving brand standards and voice.
Web producer
Creative director
Digital marketing director
Cross-departmental collaborations to develop content for admissions, news, advancement, academics, athletics, and more.